Fly to Bollywood
by asi
There are way too many bad virals but this one actually works great and is quite fun (I’m still pissing myself from Gav’s film – see end of post). Air France are pushing their flights to India and they set up a microsite that allows you to create your own short Bollywood film. You can choose from dozens typical Bollywood scene with the drama and kitsch and emotions and hillarious costumes and then add your own subtitles to the scene. And there’s of course some competition and you can win flight tickets etc.
It’s User Generated Content as it should be: Its easy to engage with, it’s creative, playful, its not about letting consumers do the marketing job for you, its funny, its great.
What I don’t understand is if they already did such a nice work (anyone knows who did this for them?) why can’t you embed these little films on blogs etc?
Check out Gav’s work: "Stuart takes web2.0 very seriousley"