Happy Digital Toys

by asi

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What sometimes frustrates yet always intrigues me about working in digital is the democratisation of creativty and fun, and the fact that more often than not you come across fantastic interactive application/idea that could have been amazing as a piece of brand comunication but it isn’t. It’s just there, commercial-free experience for you to play with and have fun.

Think of Global Rich List, The human clock, Jackson Pollok, newspaper snippet generator, Justcurio.us [to name just a few that comes to mind - would be nice to get more examples] and now this amazing creative toy from a Japanese dude called Masayuki Kido. You can create your own colorful figure-scribble and when done, it multiples itself and dances in a rave-like setting to the sound of funky minimal tribal tune. One of the best flash works I’ve seen recently and the simplicity of the creative experience is astounding.

Beware, it’s so fun, it’s Infectious as SARS!

*via FWA