Comments on: Give Me a Break… http://no-mans-blog.com/2007/01/10/give-me-a-break/ Asi Sharabi's Private Selections Fri, 05 Dec 2008 09:04:33 +0000 http://wordpress.org/?v=2.6.3 By: Collin http://no-mans-blog.com/2007/01/10/give-me-a-break/#comment-266 Collin Thu, 11 Jan 2007 21:28:43 +0000 http://no-mans-blog.com/?p=116#comment-266 Yeah, AdAge is certainly riding the coat tales, but check out this podcast from the editor. They are not that far off... <a href="http://adage.com/article?article_id=114036" rel="nofollow">http://adage.com/article?article_id=114036</a> Yeah, AdAge is certainly riding the coat tales, but check out this podcast from the editor.

They are not that far off…

http://adage.com/article?article_id=114036

]]> By: Asi http://no-mans-blog.com/2007/01/10/give-me-a-break/#comment-265 Asi Thu, 11 Jan 2007 17:31:58 +0000 http://no-mans-blog.com/?p=116#comment-265 Hi Collin, I guess we agree more you think we are... I'm not arguing against the marketing shift - I welcome it wholeheartedly. My problem is with pathetic marketers that simply jump on the bandwagon without any understanding of the shift. The analogy to Time mag vs. AgAge is very telling here. It is OK for Time magazine to celebrate the revolution as they observed and documented the broader social-technological shift, but when AdAge follows it simply looks like an ass-licking me-too-ism - just like all the marketers that see a trend and blindly follows. Hi Collin,

I guess we agree more you think we are…
I’m not arguing against the marketing shift - I welcome it wholeheartedly.

My problem is with pathetic marketers that simply jump on the bandwagon without any understanding of the shift.

The analogy to Time mag vs. AgAge is very telling here.

It is OK for Time magazine to celebrate the revolution as they observed and documented the broader social-technological shift, but when AdAge follows it simply looks like an ass-licking me-too-ism - just like all the marketers that see a trend and blindly follows.

]]> By: collin http://no-mans-blog.com/2007/01/10/give-me-a-break/#comment-264 collin Thu, 11 Jan 2007 08:00:43 +0000 http://no-mans-blog.com/?p=116#comment-264 I respectfully disagree with your disagree. Fact is, there is a marketing shift upon us. This is not a fad, this goes way beyond a handfull of TV ads produced by consumers. The marketers that execute social media the way that is described here will pay the price similar to the marketers that don't embrace social media at all. There is a conversation going on between marketer and consumer. Are you sure you would rather your competition do it for you? Step back, look at the bigger picture. Why else would you have a blog? with respect. I respectfully disagree with your disagree. Fact is, there is a marketing shift upon us.
This is not a fad, this goes way beyond a handfull of TV ads produced by consumers.

The marketers that execute social media the way that is described here will pay the price similar to the marketers that don’t embrace social media at all. There is a conversation going on between marketer and consumer. Are you sure you would rather your competition do it for you? Step back, look at the bigger picture.

Why else would you have a blog?

with respect.

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