You’re a plumbing service company. People need you when something goes wrong with their pipes, more often than not it’s an emergency and it involves really bad odours…
But plumbing, like most domestic service companies (cleaning, locksmith etc.) are usually operates (and advertise) locally, i.e. local classified ads paper, WOM, Yellow Pages, fridge magnets etc. with the hope that when people in need, they will have their number fairly accessible.
Roto-Rooter think differently.
They wanted to create some buzzzz…they realised that (mostly young) people will go online when in need of a plumber and they wanted that when these people will need a plumber they will have a name at the back of their mind.
So they’ve created the ultimate loo system, packed with TV, xBOX, ipod, DVD player, compact refrigerator and many more (even a small megaphone to shout for help when stuck without enough toilet paper). They called it Pimped Out John Sweepstakes and you can win it by registering online and re-visit the site.
Sweet.
And their website is packed with plumbing DIY stuff and some hints and tips which are relevant to (almost) everyone.
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