one of the great and at the same time most frustrating things in working in digital is that every once in a while you come across some brilliant idea that is completely ‘grassroots’ (or user generated as they say in webland), an idea that brands, in this age of experience and participative marketing, would die to come up with.
the beauty and challenge of this is coming up with engaging ideas for people who can have all the fun without the help of anyone.
London largest water fight on facebook.
they are getting close to 100K people in the group. 4352 RSVPed.
pre-party and after-party are being organised as well.
splashmob: social media as platform at it’s (entertaining) best.
Comments 2
for real.
Posted 21 May 2007 at 11:01 am ¶it’s all about the big participative ideas.
absolutely.
i’m looking forward to see what will come out of it.
A.
Posted 21 May 2007 at 4:50 pm ¶Post a Comment