slay it again, sam

by asi

earlier today when I saw the new verizon viral campaign I thought they have failed on the basic rule of viral, i.e instant gratification to the user and easiest means to spread it / share it with friends. and the ‘create your own film’ format feels a bit yesterday.

but when i got my film via email (arrived after 8 hours while they said up to 24) it took me by surprise with both it’s slick production and the sheer ramdomness of the ‘plot’.

check out my grayson perry-like alter ego sam kicks some ass…