How much time you spend on____over a lifetime?
by asi
As some of you might remember recently I’ve became obsessed / fascinated / depressed with time. So perhaps that’s why I found this new sprint campaign (yup, those who ‘fired’ their annoying consumers – I really start to liking these guys!) for their new unlimited offer that starts at 7pm instead of 9pm the best marketing communications I saw online for quite some time.
It is really engaging and fun to play with.
On the microsite, they have a segment called Sprintcuts which is a collection of videos explaining a new faster way of doing something, like a pouring ketchup quicker which is supposed to save 2 weeks over a lifetime, parking, speed tying your shoes (that will save you 4 days!) and other mundane activities.
And they also have an interactive time calculator that calculates how much time you spend on a particular activity in a lifetime:
via Three Minds
Brilliant! so clever. The parking is hilarious.
I’ll spend 3 yrs and 4 months taking the piss out of my friends – like Udy
p But I love the campaign – especially the instructional video style of the shorts. Reminds me of being back in elementary school with those old educational film reels.
[...] Asi posted this just the day after I went on holiday, so I only just stumbled upon it today. [...]