nike + for energy consumption

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Now here’s a gadget with a purpose. This can, (and should and i hope it will) be massive, too bad it’s currently £125 a piece:

“The design firm DIY Kyoto (as in Kyoto Protocol) recently began selling a device called the Wattson, which not only shows your energy usage but can also transmit the data to a Web site, letting you compare yourself with other Wattson users worldwide. In a Borg-like way, users can see how much they’ve collectively reduced their carbon impact”

Brilliant! it’s like NIKE+ for energy consumption.

“Here’s an even wilder idea: How about making our energy use visible to everyone? Imagine if your daily consumption were part of your Facebook page — and broadcast to your friends by RSS feed. That would trigger what Ambient Devices CEO David Rose calls the sentinel effect: You’d work harder to conserve so you don’t look like a jackass in front of your peers”.

This thing should be subsidized and made compulsory in every household.

Read more here

See/buy the Wattson here

Comments 1

  1. Dr. Taly Weiss wrote:

    I love your idea for energy use social transparency! it might be the one to help us set the new norms.

    Posted 17 Aug 2007 at 7:22 pm

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