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	<title>Comments on: what is effectiveness?</title>
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	<link>http://no-mans-blog.com/2007/08/31/what-is-effectiveness/</link>
	<description>Asi Sharabi's Private Selections</description>
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		<title>By: Faris</title>
		<link>http://no-mans-blog.com/2007/08/31/what-is-effectiveness/comment-page-1/#comment-6974</link>
		<dc:creator>Faris</dc:creator>
		<pubDate>Wed, 05 Sep 2007 11:00:44 +0000</pubDate>
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		<description>Some thoughts here mate

http://accountplan.ning.com/forum/topic/show?id=611711%3ATopic%3A14661</description>
		<content:encoded><![CDATA[<p>Some thoughts here mate</p>
<p><a href="http://accountplan.ning.com/forum/topic/show?id=611711%3ATopic%3A14661" rel="nofollow">http://accountplan.ning.com/forum/topic/show?id=611711%3ATopic%3A14661</a></p>
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		<title>By: Adam</title>
		<link>http://no-mans-blog.com/2007/08/31/what-is-effectiveness/comment-page-1/#comment-6603</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Sat, 01 Sep 2007 11:31:12 +0000</pubDate>
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		<description>Yeah, it&#039;s happening. People are beginning to shift the &#039;effectiveness&#039; model from return on investment to engagement as the nature of &#039;the work&#039; changes. 

http://blogs.forrester.com/marketing/2007/08/new-research-on.html</description>
		<content:encoded><![CDATA[<p>Yeah, it&#8217;s happening. People are beginning to shift the &#8216;effectiveness&#8217; model from return on investment to engagement as the nature of &#8216;the work&#8217; changes. </p>
<p><a href="http://blogs.forrester.com/marketing/2007/08/new-research-on.html" rel="nofollow">http://blogs.forrester.com/marketing/2007/08/new-research-on.html</a></p>
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		<title>By: asi</title>
		<link>http://no-mans-blog.com/2007/08/31/what-is-effectiveness/comment-page-1/#comment-6497</link>
		<dc:creator>asi</dc:creator>
		<pubDate>Fri, 31 Aug 2007 14:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://no-mans-blog.com/2007/08/what-is-effectiveness/#comment-6497</guid>
		<description>good point Adam. I hate to think that the effective loop is penetrating digital as well but now that its so ubiquitous, and it&#039;s really difficult to cut through increasingly clients will start pressing the effectiveness nag buttons.</description>
		<content:encoded><![CDATA[<p>good point Adam. I hate to think that the effective loop is penetrating digital as well but now that its so ubiquitous, and it&#8217;s really difficult to cut through increasingly clients will start pressing the effectiveness nag buttons.</p>
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		<title>By: Adam</title>
		<link>http://no-mans-blog.com/2007/08/31/what-is-effectiveness/comment-page-1/#comment-6496</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Fri, 31 Aug 2007 13:55:41 +0000</pubDate>
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		<description>One response here: 

http://www.adamcrowe.com/2007/08/31/agencies-become-clients/

Adam</description>
		<content:encoded><![CDATA[<p>One response here: </p>
<p><a href="http://www.adamcrowe.com/2007/08/31/agencies-become-clients/" rel="nofollow">http://www.adamcrowe.com/2007/08/31/agencies-become-clients/</a></p>
<p>Adam</p>
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		<title>By: Adam Crowe - Agencies Become Clients</title>
		<link>http://no-mans-blog.com/2007/08/31/what-is-effectiveness/comment-page-1/#comment-6495</link>
		<dc:creator>Adam Crowe - Agencies Become Clients</dc:creator>
		<pubDate>Fri, 31 Aug 2007 13:53:24 +0000</pubDate>
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		<description>[...] pointless going round in these endless effectivenes loops. You wanna be effective? Then go become a [...]</description>
		<content:encoded><![CDATA[<p>[...] pointless going round in these endless effectivenes loops. You wanna be effective? Then go become a [...]</p>
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