A spam is a spam is a spam?
by asi
While some people like it, I’m really ambivalent towards this new street advertising service – a high pressure cleaning machines to “wash” brands, logos and ads onto dirty pavements. While, yes, it’s rather cute as an idea, environmentally friendly and million times better than the regular ‘guerilla’ crap you see on the streets, I still find it hard to see it outside the category of urban spam. I mean, i can handle some arty-anarchists stencils here and there but marketing message looking at me from the pavement in underground-urban-like disguise is….well, spam.

It’s clean spam though, which counts for something…
For sure. It’s clean, environmentally friendly… spam