No Man’s Blog

A new survey from WARC reveals that marketers worldwide (notably in the west) believe that 65% of their marketing spend had no discernible effect on consumers in 2007. Here are some of the key findings reported in the article: * 65% of all marketing spend in 2007 had no effect on consumers. * Just one [...]

I’ve been following this Fujifilm facebook campaign (Fujifilm FinePix Z10fd is an entry point digital camera aimed at a youth audience) for a while now and while I think that it missed some edge (it was just a bit too obvious) it’s still a good example for a short termed campaign with extensions in and [...]