This is how you should end a facebook campaign
by asi
I’ve been following this Fujifilm facebook campaign (Fujifilm FinePix Z10fd is an entry point digital camera aimed at a youth audience) for a while now and while I think that it missed some edge (it was just a bit too obvious) it’s still a good example for a short termed campaign with extensions in and out of facebook as well as online and offline activities (Read more here)
One of the key challenges for brands in SNS short-term campaigns, is to resist their basic instinct of keeping engaged users tight and try to ‘migrate’ them to the next marketing activity. After all, you’ve just collected thousands of permission-based contacts and it’s just not easy to say goodbye…
So learning to say a polite thank you, goodbye and see you later to your consumers isn’t always easy but that’s the right way to behave with short-termed SNS activity. Come, engage, provide value, entertain and say goodbye (leaving a subtle ‘keep in touch’ option).
Engaging in marketing on SNS requires a good deal of trust – people are generally cynical and resistant to marketing on these platforms and one way to gain this trust is to resist this sense of ownership of user data and being confident to say goodbye and see you later.
Just like Fujifilm did:
Thanks for sharing this, i’m filing this away for whenever I need to do something like this.