The Internet is a TV Star #2

by asi

We’re already used to celebrating “the internet” (mostly social media) on different mainstream media platforms, such as TV shows and massive print coverage as well.

One lousy sub trend, which should be legally banned is mimicking ‘internet phenomenon’ in advertising. Like this atrocious rip off or the lame Mastercard idents for the Brits award which showed Youtube-like ordinary people dancing in the bedroom/kitchen…priceless? I don’t think so.

This one is an exception and it’s actually sweet and smart. It’s a new TV ad for….VW new website(!).

I always said that one role for TV advertising today is to be the ‘invitation’ or the hook where the real ‘event’ or engagement is taking place online. This one is taking this point literally and proudly celebrates the newly designed VW website. Unlike the recent “lots-of-people-working-together-to-create-a-representation-of-the-vehicle” Honda or Skoda ads which I found all too familiar, this one subtly winks at this trend and manages to stay fresh and interesting.

Nice one