You are what you share – kudos to C4
I’ve heard it first couple of weeks ago in a talk with Charles Leadbetter for the launch of his new book. And it’s one of this things that resonate so powerfully with what we experience in the sphere that it immediately been adopted as the mantra of the day.
Last week Channel 4 proved to adopt this mantra when they invited people for a breakfast talk about this fantastic initiatives called UK Tribes. C4 has commissioned an enormous piece of youth research to understand the cultural properties that young people gravitate around in contemporary Britain. Using online forums, group discussions, e-mail and SMS interviews, and the deposition of lifestyle journalists to find “street-level input”, UK Tribes project offers a remarkably detailed glimpse into youth attitudes and trends.
Not only have they shared some great insights – at the end of the presentation they gave us access details to the password-protected database for us to go and further explore this goldmine.
So many thanks and kudos to C4 – you’ve made my day.