The balloon race is over, so it’s a good time to introduce to you a new community project we just launched for Orange on Last.FM, probably my favourite social web platform.
A bit of a background:
Live music scene is in the middle of a boom period with a higher than ever number of sold-out gigs taking place across the UK and gigs tickets have become the most sought-after commodity in the music market. Getting tickets to gigs today sometimes involves lots of hassle, effort and with all the dodgy touting business online and outside venues there is a growing issues of trust. All this contributes to an occasionally unpleasant and disapointing experience for live music lovers.
Orange has teamed up with seetickets to create Gigs and Tours from Orange - a free service that allows Orange customers to get alerts for gigs of their favourite artists and reserve tickets to these gigs in advance up to 48 hours before they go on sale to the public. In short, Gigs and Tours makes it easy for people to enjoy live music.
It’s been around for a while but never got the attention it deserves. We thought it’s too good a service to be hidden and we wanted to take it to the heart of communities where people connect, share and discover music and there’s no better platform than Last.FM.
From the very beginning we weren’t looking to simply advertise or promote the service but to create a complementary experience for Last.FM users in the UK. Last.FM helps you discover new music, generates social recommendations, gives you artists and events information and a platform to discuss your passions - Gigs and Tours from Orange takes you to the gigs of the artists you like.
So to generate awareness and encourage people to subscribe we just launched a long term activity on Last.FM with 2 key elements:
1. Functionality integration: This is still in beta but we aim to allow people to seamlessly add artists to their gigs and tours alert list straight from Last.FM - on every artist page on Last there will be a branded button that will enable you to add it to your alert list.
2. giggers united: we’ve created a sponsored group that is all about celebrating live music and gigs goers. It’s a space that was created for and will be maintained by the community. The mechanism is very simple - Orange will give you x 2 tickets to a gig ( you can choose from a long list - we hope to have at least 15 gigs every month) in return for a review and a couple of pics. [We've hired Gareth, a serious music buff to be the community manager of giggers united to help with the day-to-day stuff.]
In the future we have some more loveliness like monthly competitions of the best gig picture, ‘gigger of the month’ prizes for the person who went to the most gigs and more.
Please go and visit the page and if you like it, please join the group. Oh, and because we just launched there are some tickets up for grabs for some amazing gigs next week…
I’d really appreciate any feedback on this one.
Live music lovers, unite!
*(Even if you’re not an Orange customer you can still get a free sim so you can subscribe and enjoy this)
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