The Orange I am everyone campaign is up and running (TV, outdoor, print) and we just launched I am Jont.
We teamed up with Jont, a charismatic, brutally optimistic unsigned singer songwriter to take Unlit, his and Dave’s heartwarming, life-affirming initiative of intimate house gigs on the road in the UK this summer. Orange will provide them with everything they need (from winnebago to GPS phone and everything in between) to go on the road for 2 weeks of unpredictable journey of love and goodness. We’re really hoping to bring to life the Unlit philosophy that it’s the people we meet and the experiences we share that make us who we are.
This is going to be very special. And you can get involved on so many different levels - anything from following the tour on different platforms, to offer your house for a gig or, if you are a musician and want to participate in unlit, you can leave your details on the microsite
While on the same subject, Mike sent around this gem. Turn out the whole campaign is not really original - I am Orange been running for quite q while now. Oh boy.
Comments 1
The Thais have a slang for Westerners. They call us Orange after our skin colour in the sun. It’s pronounced ‘SOM!’ a little quickly and the plaintively or rising intonation. I had to get that off my chest Asi
Posted 22 Jul 2008 at 11:45 pm ¶Post a Comment