One of the major pitfalls in digital marketing is the me-too-ism syndrom. Brands/marketers see something fresh and original, someone smells a trend and usually about a year later you see brands asking people to user-generate their advertising. When audiences, social media and technology are taken out of context the result is 99% lameski beat (Iain demonstrated this point in his splendid talk on Radiohead)
Recently we saw too many mixers and mash-up tools that no one really wants to play with so this little playground was so fun to play with. It’s from the fantastic Eclectic Method, the London based trio of video remix / mashup artists. They’ve recently done Don’t Stop video for innerpartysystem and created a superbly easy to play with (just play with numbers and letters on your keyboard) and highly addictive mash-up application that allows you to create your won version. Best time-waster of the week.
Too bad they didn’t go all the way and allowed you to embed your creation. Luckily dear readers, you don’t have to bear my spastic-licious remix and go straight to make your own one.
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