First, thanks loads for your kind wishes. Sorry it’s been a bit quite here but last week’s move and settling in my new job at Hyper consumed all my mental and cognitive energies leaving nothing for blogging.
Hyper is a young, (predominantly) digital comms planning and creative shop from the Naked family. They called me on board to help them shape and grow HyperSocial, a special unit dedicated to word of mouth marketing.
Now, just by reading these last few words I can start telling you a ill bit about my challenges and opportunities:
The world of WoM (and social media) marketing is crammed with cynical opportunism, myths, empty buzz words and wearisome social media ‘experts’ that so far their expertise was mainly to patronise and confuse clients with hollow formulas on how brands (sorry, Meister) should ‘operate’ in social media. I’m hoping to change that, if only by little…and i’m well excited about this opportunity to head-up something like that.
One of the most important lessons I learned at Poke and hoping to take with me wherever I go is everyone’s need to be just a little bit less serious, stop stressing about the future and to have more fun
I’m hoping to help my clients to demystify and better understand these emerging environments. Seriously people, there are no secrets and magic formulas to ‘do’ the internets: Just be interesting, honest, super nice and make people happy – with your product or service or comms.
One of the biggest illusions is that positive conversations can be manufactured. I already wrote about that and don’t want to repeat myself. But there is a lot of myth-busting-jargon-shooting to do as soon as I have the time. So in the next few months I’m hoping to theorise less (well, perhaps just a bit less, I’m still a bore academic i love theorising…;-)) and do more and write here in this space some interesting case studies on the projects I will be involved with.
Stay tuned. or not