Comments on: Everything is social media.

By: You don’t need a Social Media Strategy. « ALL THAT IS GOOD

You don’t need a Social Media Strategy. « ALL THAT IS GOOD — Tue, 15 Dec 2009 21:12:47 +0000

[...] And that we also agree that everything is social media. [...]

By: Planner Reads » Blog Archive » Only two ways to be ’social’?

Planner Reads » Blog Archive » Only two ways to be ’social’? — Sat, 03 Oct 2009 07:10:15 +0000

[...] really about time for social to break out of it’s forced silo (perhaps we should start a ‘Free the Social’ campaign). As I see it, everything you do (or can [...]

By: No Man’s Blog - Only two ways to be ’social’?

No Man’s Blog - Only two ways to be ’social’? — Tue, 08 Sep 2009 07:30:45 +0000

[...] really about time for social to break out of it’s forced silo (perhaps we should start a ‘Free the Social’ campaign). As I see it, everything you do [...]

By: Owned, Bought and Earned (redux) « ALL THAT IS GOOD

Owned, Bought and Earned (redux) « ALL THAT IS GOOD — Wed, 20 May 2009 07:22:22 +0000

[...] thinking of Earned Media and WOM as a distinct activity. Now that every media is essentially now social media, we should remember that everything we do has the potential to earn media. Possibly related posts: [...]

By: Daniel Goodall

Daniel Goodall — Wed, 15 Apr 2009 07:32:17 +0000

Agree. You don’t even need access to the internet to do social media marketing:

http://danielgoodall.com/2009/02/18/how-to-do-social-media-marketing-without-access-to-the-internet/

By: faris

faris — Tue, 14 Apr 2009 18:16:28 +0000

all media is social indeed my brother

http://farisyakob.typepad.com/blog/2009/04/be-nice-or-leave-slight-refrain.html

By: Will

Will — Mon, 06 Apr 2009 21:31:56 +0000

Agree about the horrible term, ’social media’.

That said, even if you just TALKED about that 48s billboard to someone, it’s social. Never mind blogging it.

I wrote about this a few months ago: http://wannabeadman.blogspot.com/2008/12/semantics-recession-and-merging.html

(A bit more of a rambling post mind.. ;)).

By: asi

asi — Mon, 30 Mar 2009 19:06:57 +0000

thanks jon and nick for popping by!

yup - absolutely right - the natural selection of interesting is channel agnostic.

i personally think that digital stalinists are right in many cases today because they are culturally digital and the most ’social’ savvy. we’ve been living the values of ’social’ for quite a while now and finally people are starting to get it.

of all suppliers in the market, digital agencies (at least the good ones) are most suitable to have a say at every stage of the strategic development. thing are changing quickly and both advertising and PR agencies will learn to think more social, and then the one with the best idea will win.

By: Nick Burcher

Nick Burcher — Mon, 30 Mar 2009 13:00:27 +0000

I agree - it’s about ‘Social thinking’ rather than ’social media’. Social crosses all boundaries from PR to media to creative to technology. It’s therefore impossible to pigeon hole it, so the key becomes being able to break out strategy into constituent parts and then understand where it could be appropriate to socialise this strategy - whether that be on TV / outdoor / etc, in customer relations, product development and so on.

Jaffe juice is also thinking about this here: http://www.jaffejuice.com/2009/03/why-charging-a-digital-or-pr-agency-with-social-media-is-a-flawed-strategy.html

By: jon howard

jon howard — Sat, 28 Mar 2009 08:48:53 +0000

Amen. I get hacked off with the stalinist tendency within digital which sees their way as they only way. It’s as bad a big TV agencies back in the 80s.

But as you say, everything has it’s place, everything can engage, everything can communicate and everything can be talked about.

It’s the idea not the channel that matters.