No Man’s Blog

Thanks Ben for telling me about this one:

So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, that is the instinct to think about every fantastic project like this one (or this one, or this, or this) in a commercial context and just enjoy it.

Some ideas better left unbranded. That’s it. Call it the curse of authenticity. The challenge for us marketing slags is not only to find inspiration and try to pass on this sentiment of simplicity to our clients and work, it is, and this is where most fail, also about the ability to authentically re-purpose these ideas into a commercial context.

Not simplez