No Man’s Blog

A bunch of 9 lovely people from across the sphere have kindly invited me to team up with the IPA to create together an ever evolving white-paper-ish on das social. These are not, as katy said, commandments set in stone but rather 10 thought starters or conversation points.

Each dude or dudette wrote a short piece on a subject close to their heart:

1. People not consumers – Mark AKA Herdmeister

2. Social agenda not business agenda – Le’Nise

3. Continuous conversation not campaigning – John

4. Long term impacts not quick fixes – Faris

5. Marketing with people not to people – Katy

6. Being authentic not persuasive – Neil

7. Perpetual beta – Jamie

8. Technology changes, people don’t – Amelia

9. Change will never be this slow again – Graeme

10. Measurement – truly yours.

They are (re)launching this project with a special evening which unfortunately I won’t be able to take part in (sorry the foliage in New Hampshire is a lil bit more alluring on that day but if you like the idea you should go it will be very interesting)

Get all the details here or search for #ipasocial