Comments on: IPA Social: Social media measurement - mummy are we there yet?

By: IPA Social – Die 10 Sozialprinzipien auf einen Blick | zwanzig-zehn.me

Thu, 06 May 2010 02:22:45 +0000

[...] Messbarkeit Asi Sharabi, Quelltext [...]

By: Marketing mit Leuten nicht zu den Leuten– IPA Soziales Prinzip 5 von Katy Lindemann | NeueWerbung

Wed, 31 Mar 2010 15:11:19 +0000

[...] – Asi Sharabi • Deutsche [...]

By: Wandel wird nie wieder so langsam von statten gehen – IPA Soziales Prinzip 10 von Graeme Wood | NeueWerbung

Sun, 14 Mar 2010 11:03:29 +0000

[...] – Asi Sharabi • Deutsche [...]

By: Messbarkeit – IPA Soziales Prinzip 10 von Asi Sharabi | NeueWerbung

Messbarkeit – IPA Soziales Prinzip 10 von Asi Sharabi | NeueWerbung — Sat, 06 Feb 2010 02:52:14 +0000

[...] Original Weblog [...]

By: | NewAdvertising

| NewAdvertising — Tue, 01 Dec 2009 15:22:40 +0000

[...] Measure and evaluate – Asi Sharabi [...]

By: Sozial: 10 Prinzipien | NeueWerbung

Sozial: 10 Prinzipien | NeueWerbung — Thu, 26 Nov 2009 01:29:04 +0000

[...] Messbarkeit – Asi Sharabi [...]

By: Dave Bathur

Dave Bathur — Wed, 28 Oct 2009 23:08:32 +0000

Unfortunately it’s no contest for the empiricists, i think asi. Bless the idealism of the humanists, but if that was the way forward then we’d all be driving in the middle of the road naked - ie. we freak out without rules. And we’ll create them arbitrarily if we have to.

By: Dave Annis

Dave Annis — Thu, 22 Oct 2009 11:03:11 +0000

Social Media is not giving us anything new, it’s just making something accessible in much larger volumes than has ever happened before: we have always listened to the opinions of our customers, on new products or new advertising, and tried to make sure that we weighted the opinions of those customers according to how well they represented our customer base.
Or, very often we have sought out customers whose opinions matched our own, and claimed success when they agreed with us.
I suspect this latter behaviour is what most empiricists fear most - patting ourselves on the back for lovely feedback from colleagues and customers for activities that add nothing to the bottom line.
And surely, any efforts that commercial organisations put into social media analysis must be for the purpose of continuing the trend of trying to make more things that count countable.

By: Lea Simpson

Lea Simpson — Mon, 19 Oct 2009 13:04:34 +0000

This is very interesting. It’s also way, way bigger than social media and measurement. What you’re hoping for is a revolutionised mentality in business - where currency is about relationships and we trade in trust.

This is incredibly progressive. Too progressive for most clients I feel. In fact, call me cynical, but I reckon most clients would prefer upweighted lies than sentimental truths. So long as the first related to something they were familiar with as a definition of success.

By: asi

asi — Mon, 19 Oct 2009 08:27:58 +0000

Hey Daniel, that’s a very good point.

to be continued…