No Man’s Blog

Yes, I know, I’m falling to the banal plannery / marketing gurus trap of writing best practices through some reverse-engineering of a success story. Easy to spot and articulate when the success has been achieved, damn hard to really make it practical for future briefs. In essence it’s this simple truth: Be yourself and be [...]

Last week I bought The Gift: How the Creative Spirit Transforms the World at the Camden Arts Center. The title intrigues, the blurbs even more (“A masterpiece” Margaret Atwood; “Tiger Balm for tired minds” Sunday Times). Only thing that held me back was the fact that it’s 20 years old. And everything ‘creativity’ before the [...]