Comments on: If social media isn’t free then who has to pay the bill? http://no-mans-blog.com/2010/03/08/if-social-media-isnt-free-then-who-has-to-pay-the-bill/ Asi Sharabi's Private Selections Thu, 05 Apr 2012 13:18:04 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: asi http://no-mans-blog.com/2010/03/08/if-social-media-isnt-free-then-who-has-to-pay-the-bill/comment-page-1/#comment-290466 asi Tue, 09 Mar 2010 08:45:44 +0000 http://no-mans-blog.com/?p=1396#comment-290466 Thanks Matt. good point. i think that social media can be what you make of it. I never believed the new-marketing fundamentalists that say "it's all about X" or "it's NOT X it's Y" If you treat it like a broadcast channel, then so be it. My opinion was always that it can be much more than that. Thanks Matt. good point.

i think that social media can be what you make of it. I never believed the new-marketing fundamentalists that say “it’s all about X” or “it’s NOT X it’s Y”

If you treat it like a broadcast channel, then so be it. My opinion was always that it can be much more than that.

]]> By: Matt Daniels http://no-mans-blog.com/2010/03/08/if-social-media-isnt-free-then-who-has-to-pay-the-bill/comment-page-1/#comment-290414 Matt Daniels Tue, 09 Mar 2010 02:39:06 +0000 http://no-mans-blog.com/?p=1396#comment-290414 I've heard this "social media is not a channel" argument quite a lot lately. I think I get fundamentally what you're aiming for--social media is not box to check in the marketing mix (perhaps we should get the word "media" removed). But really, especially in the framework of spending, how could it possibly be a business expense? Is an email newsletter a business expense? Or any piece of loyalty spending? Is social media really any different? It seems like all we are trying to do with the "social media is not a channel" talk is to make it seem more important than it really is. I’ve heard this “social media is not a channel” argument quite a lot lately. I think I get fundamentally what you’re aiming for–social media is not box to check in the marketing mix (perhaps we should get the word “media” removed).

But really, especially in the framework of spending, how could it possibly be a business expense? Is an email newsletter a business expense? Or any piece of loyalty spending? Is social media really any different?

It seems like all we are trying to do with the “social media is not a channel” talk is to make it seem more important than it really is.

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