No Man’s Blog

Couple of weeks ago I took part in a Guided Collective super awesome campaign for Ted Baker London. We’ve been tasked with helping them make some noise around the oppening of the USA online shop.

The idea: Take on Ted – the world’s first live styling studio remote-controlled by fashion bloggers and the public. In a nutshell, our audiences became the puppet masters of a live shoot, controlling everything from the models, makeup, hair and clothing choice strictly via….Twitter.

Thanks lovely peeps of Ted Baker and Guided for a totally unforgettable evening. Stuff like that doesn’t come too often.

The making of ‘Take On Ted’ from Guided Collective on Vimeo.