Following a short visit on Easter 2000, I fell in love with London and decided to come back as soon as possible. Three months later I arrived back to do my MSc which somehow evolved into a PhD in social psychology. It dealt with the notion of ‘Taking the Perspective of the Other’, that is, our ability to put ourself in the place of another, or to see the world throught the eyes of another. (my thesis can be download from the blog)
Towards complition of my thesis, I started asking myself ‘what do you want to do when you grow up’? At some point I realised that concerning my passion to people, culture and communication, planning/strategy can be a ‘great match’ and so I started to hassle every head of planning in town.Luckily, before i managed to make any of them to drop everything and hire me, I realised that although I’m a sucker for good advertising, the right place to kick start my career in the field of markrting and brand communication is digital/new media, and so I ended up as a planner in Grand Union, a briliant digital/new media full service agency. I strongly believe that brand communication should revolve around the principles of dialouge, participation, enrichment and fun.
I recently moved to Poke, arguably the most amazing agency in the world so I’m in the process of re-inventing myself from a Notting Hill wanker to a Shorditch twat…must get a skinny jeans…(Now seriously Poke have the most brilliant people I’ve ever met)
I use this blog to overcome my cynicism, and to record and document my personal and professional development. That is to say, rather that exhausting my Sheira and my friends with my wearisome rambling brands, new media, marketing communications, web 2.0, consumer-generated-content, age of engagement, bla…bla…bla…or any other thoughts that cross my mind- I will do it here in this blog.
Everything that is written here is my own and do not necessarily represent those of the agency.
Feel free to comment and email me if you have something interesting to say.
a.sharabi@gmail.com
