UPDATE 1st Jan 2012
Hello, I’m Asi and I’m the strategy director of Sidekick Studios
Read below what I was up to before
UPDATE 1st June 2010
Hello, I’m Asi. Thanks for stopping by.
In June 2010 I’ve gone my own way as a freelance strategic/creative consultant and founded Bench & Friends. Site and stuff coming sometimes soon (but don’t hold your breath). In the meantime, if you’re an agency or a client and you think you could use my help with everything comms strategy, creative planning, all things social etc. please do get in touch.
Good luck, me.
UPDATE: Feb 2009
After two and a bit most amazing years at the Poke towers I’ve recently moved and I’m now the head of HyperSocial which is part of Hyper, which is part of the Naked group. (Sounds complicated? it was for me too but it’s not that complicated, really.)
At HperSocial I’m trying to help my clients to better understand ‘the internets’ and emerging social environments. I’m particularly keen on helping them to be more emphatic and social and generous so they can build real, permanent and sustainable relationships with the people who care about their products or services.
I truly believe that social media is contributing to a significant change that take us from what Richard Binhammer from Dell call the “traditional, rational, objective, institutional” perspective to a more “subjective, emotive, personalized and human” perspective. And brands that will get that, will kick some serious ass in the very near future.
There are some more details in the older version below.
Please feel free to drop me a line: firstname.lastname@example.org
Following a short visit on Easter 2000, I fell in love with London and decided to come back as soon as possible. Three months later I arrived back to do my MSc which somehow evolved into a PhD in social psychology. It dealt with the notion of ‘Taking the Perspective of the Other’, that is, our ability to put ourself in the place of another, or to see the world throught the eyes of another. (my thesis can be download from the blog)
Feel free to comment and email me if you have something interesting to say.