I cannot even start to describe how excited I am to tell you that as of late last year I joined the brilliant Sidekick Studios as Strategy Director. It’s been just under 2 years for me doing all sorts of stuff with Bench & friends (my freelance monicker), I had pretty much the best time [...]
When you’ll be 87, sitting on the porch reflecting on your life through the thousands of daily nuances you shared today something will be missing. You might recognise the person but it will feel a bit strange, a partial or even a contrived version of the person you believed you are. Unless you’re one of [...]
There’s been a lot of words pouring over the new darling debate: Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency? Fashionably late, yet not a bit less ‘ranty’, I want to chip in, if i may In short, no. Agencies are too damn busy making what Murat was referring to as branded fluff. [...]
Kinda open letter to all mobile carriers (and other service brands) Take a look around and you get a sense of end of season sales, or just a really lazy, desperate marketing culture. It seems like all mobile carriers have lost their plot in the past few years. You spend millions of pounds on obvious, [...]
Anyone that says culture 6 times in 2min in the context of creativity gets my attention. Fine, fine words
A not-so-new-already practice emerged in the past couple of years which deserves a name (Andy I need your help here mate) It’s a combination of award entry video mentality with ‘viral’ video practice. Or pur differently it’s a new kind of make believe. I find it super interesting because although it is rooted it a [...]
Last week I had an interesting conversation with someone (who knows one or two things about Japanese culture) about the various initiatives taken by brands and agencies in support of the Japan crisis and the perhaps over commercialisation of some of these initiatives. I can’t remember when was the last time I was so ambivalent [...]
Why I love instagram Because I’m fond of anything that makes people happy and instagram has tons of this rare quality . Because it makes creating beautiful photos so easy it’s actually ridiculous Because it’s user experience, attention to detail and simplicity is just great Why I hate instagram Because it gives people the illusion [...]
This is the stuff the future is made of. Integrated systems that record every peeps of your life to become the ultimate memory machine. These guys should get sponsored by Redbull for extreme data stunts. Amazing.
Proud and happy to help Divine in partnership with Ingle and Rhode launch the very first Women Awards to celebrate the 100th anniversary of International Women’s Day. The awards scheme lives on the Divine Chocolate facebook page. If you know anyone who deserve the title Divine Woman 2011 please nominate her here there’s a very [...]