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No Man’s Blog
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ShadyURL
If social media isn’t free then who has to pay the bill?
Here we are with another senior client who was fairly easily persuaded that it’s time for the brand to have a proper social / digital strategy. A long term plan that goes way beyond periodical/tactical campaigns (usually digital extension of ATL ideas) and understands that there is a massive opportunity to strengthen existing relationships and [...]
Nike just keep ‘getting it’
…and making truly awesome content
Nike Woman from edouard salier on Vimeo.
Human Chain from NikeSportswear on Vimeo.
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NYC miniature magic
The Sandpit from Sam O'Hare on Vimeo.
Do yourself a favour and watch it in HD / full screen. It’s oddly mesmerising.
If I were photography geek (unfortunately I’m not) i’d have been drooling over the photography porn making-of story
Via the rockin BBH-LABS
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What brands can learn from Lady GaGa
Yes, I know, I’m falling to the banal plannery / marketing gurus trap of writing best practices through some reverse-engineering of a success story. Easy to spot and articulate when the success has been achieved, damn hard to really make it practical for future briefs. In essence it’s this simple truth:
Be yourself and be great, [...]
Polarity intrigues
Last week I bought The Gift: How the Creative Spirit Transforms the World at the Camden Arts Center. The title intrigues, the blurbs even more (”A masterpiece” Margaret Atwood; “Tiger Balm for tired minds” Sunday Times). Only thing that held me back was the fact that it’s 20 years old. And everything ‘creativity’ before the [...]
Who’s the man??
There seems to be a manliness trend going on in adland these days…
First French Connection helps us discover the real man
Then Dove airs their manly superbowl spot
But by far the best manhood spot comes from good old Old Spice
Who’s the man?!
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Happiness or goodness - who wins the ‘conversation’?
Quick note:
In this post I basically compare two types of marketing that are non comparable.
It still makes an interesting read though
When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ’standing ovation’ mode. Such awesome, admirable, bold, [...]
Probably the best film title ever
Gayniggers from Outer Space
I can’t believe me I haven’t heard about this one until today. This politically incorrect masterpiece is nothing short of genius!
You can watch the whole thing here
Thanks @iditf
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Pretending
Honda Civic new ad has Russell’s ‘pretending’ insight written all over it….
If you haven’t read it already, Russell’s ‘pretending’ playful talk is here and well well good.
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