Charming
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One day in the near future we will reach some sort of a tipping point with everything social. The new-platform frenzy of the last 5-8 years where almost every year we saw the explosion or a new social platform sometimes at the expense of an old one will slowly fade out. I might be wrong [...]
By Eric Yahnker Note: I have another social media related post on draft but my (new) rule is to never have two successive social media related posts otherwise I will really start not liking myself and this blog. So this is sort of a place-holder / buffer post. I hope you like Eric Yahnker. More [...]
There’s a piece in today’s campaign that asks the question “should social media be handled in-house or outsourced to agencies” which I’ve been interviewed for and as it usually happens with these cases people are looking for conclusive black n’ white answers where there’s none so I just wanted to expand on a very narrow [...]
Similarly to other big interweb hits the old spice shenanigan brought upon us another wave of stupidity or as I called it previously the false causality bias. People using success stories to prove the effectiveness of the channel as if only by ‘doing’ the digital/social you will generate buzz etc. Following the old spice hugely [...]
I must quote the super clever Andy here, as this half baked thought “is going to have that awkward ‘haven’t blogged in a while’ feel about it. A bit like a one-night stand after 3 months celibacy”. (Genius steals etc) Don’t know if you feel or experience the same and I’d be surprised if people [...]
Mila’s Daydreams: “This is my maternity leave hobby. While my baby is taking her nap, I try to imagine her dream and capture it” There are loads more here for your cute overload Part of me is in “i wish i’d thought about it” mode but if I’m being honest part of me id also [...]
There’s a lot of plannery chatter on agile planning and how brands should be more reactive, take part of the conversation etc so I won’t add to that. I just want to share a quick timeline observation on the fascinating evolution of brands comms and their responses to the live (social) web. 2008 Tiger walks [...]
I’m increasingly getting bored to death from 100+ slides plannery presentations on The Future of Advertising (or Planning for the New World, or something like that) that keep springing every other day yet don’t really do much beyond recycling the same materials that’s been around for well over 5 years. (Sorry Aki, , nothing personal, [...]
I’ve been thinking quite a lot lately about life in/with the cloud. That near future where every piece of content (music, video, books etc) will be accessible in real-time, at all locations, on all platforms. Or something like that. Now there’s been some interesting writings about our changing notions of ownership. Increasingly, some predict, people [...]