Originally I’ve embedded Obama’s victory speech but for some reasons it got disabled. Luckily Dickon just sent me this little gem, it actually even better.
Rock on America.
Barack Obama x Z-Trip x Shepard Fairey x Fresh Pressed from Barack On! Obamathon on Vimeo.
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Uri is a marketing strategy consultant at Brandinstinct and one of my mentors for a long time now (you might remember his immortal 12 sins of marketing gurus post - read it again, it’s as relevant as ever).
He recently gave a talk on the future of branding. His presentation is clear, concise and refreshing [...]
Finally….the new Age of Conversation 2 is out. And it includes 237 authors from 15 countries musing on the changing marketing landscape. It’s a truly spectacular collaboration that demonstrates the power of the many. Gavin and Drew did an amazing work of collecting, nagging but mostly inspiring us to participate. Kudos to you guys. [...]
To paraphrase the title of the much discussed article from Nicolas Carr, I wanted to share an unstructured thought with you regarding feeds, bookmarking, skimming and the lost of depth or, put differently, the hidden problem within tools that suppose to help us with the information overload.
I might be extrapolating from my own ADD experience [...]
Enter the magical world of Camille Scherrer:
Her works are the most elegant and exciting I’ve seen in some time. Truly playful aesthetics.
Make sure to take a look at all the interactive stuff, especially the propaganda poster generator and the garden party.
Via the fantastic Creative Synthesis
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Yesterday I finally got the time to read Faris’s futuristic article on Campaign. It’s ace. I really can’t wait for the web to be delivered directly into my occipital lobe…
But before we all turn into cyberborgs there is a pinch of skepticism I’d like to share with you regarding location aware applications. It’s not fully [...]
This was an idea that just waited there (for too long) for one of the car manufacturers to bring to life and Fiat realised the opportunity and took the market lead. Kudos to you! (note: I have no idea what are the carbon credentials of the Fiat - I guess they are pretty average)
Eco-Drive [...]
Following on from the myth of influencers post, perhaps the biggest myth of social media is what you can call the false causality belief. Probably oversimplification and/or misinterpretation of the Cluetrain Manifesto that brought us the idea of marketing as conversation, I hear/read too many people saying something along the lines of ‘brands should [...]
I’m breaking my promise to myself NOT to blog about anything related to the American elections. There are few reasons to this imbecilic decision (not to blog about the elections, that is) but mainly it’s because 94% of the time I honestly believe that, as my all-time heroes put it, elections in the [...]
One of the major pitfalls in digital marketing is the me-too-ism syndrom. Brands/marketers see something fresh and original, someone smells a trend and usually about a year later you see brands asking people to user-generate their advertising. When audiences, social media and technology are taken out of context the result is 99% lameski beat (Iain [...]
