Category Archives: Advertising

The Internet is a TV Star #2

We’re already used to celebrating “the internet” (mostly social media) on different mainstream media platforms, such as TV shows and massive print coverage as well.
One lousy sub trend, which should be legally banned is mimicking ‘internet phenomenon’ in advertising. Like this atrocious rip off or the lame Mastercard idents for the Brits award which [...]

This Banner Made Me Chuckle

I actually don’t think I ever wrote about banners for the same reasons that I can count on 3 hands the number of times I ever clicked on one.
But I couldn’t resist this one featured on Funny or Die most viewed videos page:

I couldn’t figure out what brand/product/service lies behind it so I [...]

CGI Oedipus Complex

Don’t know why but I really like this Wilkinson take on Oedipus Complex
There’s a game and goodies site as well.
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random is the new black?

Well done Fallon, you’ve created something that people will talk about. When you roll, you roll BIG.
Now to the problems - is creating a piece of random entertaining content, for the sake of random chuckle [it'd be better if you'd admit that, rather than lousily post-rationalising it as "“to make you smile, in the [...]

The service is the advertising

I don’t watch TV often but I recently noticed what I can only hope to be a growing trend inmarketing where brands develop useful online applications or services which simply have built in ‘advertising’ in them.
once upon a time there was the ‘big advertising idea’ which was then ‘extended’ digitally in the form of banners, [...]

Things I’ve learned from 2 commercial breaks during Desparate Houswives

Had a nice quite evening in with Sheira yesterday (sent my folks to Paris) and we did what we haven’t done for quite a long time now - watching telly the old way…just turning it on and zapping aimlessly to find something to get stuck on (need to get sky+ AND apple TV. Urgently…)
And [...]

Is Digital the New Advertising?

The rare white tiger, image via
I’ve been thinking of this one for some time now and although I don’t have any robust conclusions, I thought I’d post my unstructured pondering and to ‘tag’ some much cleverer people to respond.
Read some end-of-year reviews and analyses and you’ll quickly acknowledge the fact that “2006 was the [...]

Give Me a Break…

When Time magazine chose YOU as 2006 person of the year, it felt right (to me). It struck a cord with most of us and stirred a fertile debate around the blogosphere as well as over traditional media. It gave the social-technological-cultural revolution and the changes in balance of power of the past years the [...]

Marketing is Evil

I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]

Brand-Utility….literally

Spotted this over at Scott’s blog.
From next Monday through Dec. 31, P&G’s Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use. (Via NYT)

This is the most brilliant piece of branded-utility I’ve come [...]

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