Yes, I know, I’m falling to the banal plannery / marketing gurus trap of writing best practices through some reverse-engineering of a success story. Easy to spot and articulate when the success has been achieved, damn hard to really make it practical for future briefs. In essence it’s this simple truth:
Be yourself and be great, [...]
Last week I bought The Gift: How the Creative Spirit Transforms the World at the Camden Arts Center. The title intrigues, the blurbs even more (”A masterpiece” Margaret Atwood; “Tiger Balm for tired minds” Sunday Times). Only thing that held me back was the fact that it’s 20 years old. And everything ‘creativity’ before the [...]
There seems to be a manliness trend going on in adland these days…
First French Connection helps us discover the real man
Then Dove airs their manly superbowl spot
But by far the best manhood spot comes from good old Old Spice
Who’s the man?!
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Posted 10 February 2010
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Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things.
Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting)
Blu Dot [...]
In case you missed it take a quick look so you can get what I’m talking about
This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was on [...]
Thanks Ben for telling me about this one:
Disposable Memory Project
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So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, that is the [...]
We’re already used to celebrating “the internet” (mostly social media) on different mainstream media platforms, such as TV shows and massive print coverage as well.
One lousy sub trend, which should be legally banned is mimicking ‘internet phenomenon’ in advertising. Like this atrocious rip off or the lame Mastercard idents for the Brits award which [...]
I actually don’t think I ever wrote about banners for the same reasons that I can count on 3 hands the number of times I ever clicked on one.
But I couldn’t resist this one featured on Funny or Die most viewed videos page:
I couldn’t figure out what brand/product/service lies behind it so I [...]
Don’t know why but I really like this Wilkinson take on Oedipus Complex
There’s a game and goodies site as well.
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Posted 11 October 2007
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Well done Fallon, you’ve created something that people will talk about. When you roll, you roll BIG.
Now to the problems - is creating a piece of random entertaining content, for the sake of random chuckle [it'd be better if you'd admit that, rather than lousily post-rationalising it as "“to make you smile, in the [...]
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Posted 03 September 2007
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