I’m not a geek. I rarely get a kick out of technology per se. It has always been the possibilities for human social experiences that made me tick. And cleverly awesome marketing. The Conan Blimp, just launched onto the skies of the east cost in the USA is the best thing I’ve seen this year. [...]
Award entries videos are something to be cautious about as they naturally tells you a certain story (of success) and I’m not sure how many people will give their friends mobile number away. BUT this is still a very clever idea that should be further explored.
I’m late to the party but this one is just plain nice and good: They’ve done some modern subservient chicken there, and yes, I did write ‘shags’ in there (as well as loves and hugs). Go on, you know you want to watch it 5.5 million views and counting.
One day in the near future we will reach some sort of a tipping point with everything social. The new-platform frenzy of the last 5-8 years where almost every year we saw the explosion or a new social platform sometimes at the expense of an old one will slowly fade out. I might be wrong [...]
Similarly to other big interweb hits the old spice shenanigan brought upon us another wave of stupidity or as I called it previously the false causality bias. People using success stories to prove the effectiveness of the channel as if only by ‘doing’ the digital/social you will generate buzz etc. Following the old spice hugely [...]
I must quote the super clever Andy here, as this half baked thought “is going to have that awkward ‘haven’t blogged in a while’ feel about it. A bit like a one-night stand after 3 months celibacy”. (Genius steals etc) Don’t know if you feel or experience the same and I’d be surprised if people [...]
There’s a lot of plannery chatter on agile planning and how brands should be more reactive, take part of the conversation etc so I won’t add to that. I just want to share a quick timeline observation on the fascinating evolution of brands comms and their responses to the live (social) web. 2008 Tiger walks [...]
What’s the first thing that comes to your mind when you think of the word LIKE? Until very recently, LIKE, for me, was the lukewarm, shy cousin of LOVE. “I like you” was merely a regulator, a milestone on the path to saying “I love you”. Of course it also means to favour something (not [...]
Shit I wanted it to be just seven but another one just entered the door before I got to publish the post… Here it goes, eight sins of nu-marketing (bloggers/gurus/evangelists etc.), which, BTW, guilty as charged, I too, have committed some of these sins at some point in the past. 1. Sensationalism. “The death of [...]
….in relation to an ongoing conversation with Mr. Whitlock this, for me, is a great kind of ‘obvious’. anyone knows who did it?