Earlier today I watched this video on John’s blog and I have to say it made me want to poke my eye with a new-media fork (You know I’m your #1 fan John, right? and the content of the post is great as usual…). The last advertising agency on earth my ass. Sorry ya’ all [...]
Yes, I know, I’m falling to the banal plannery / marketing gurus trap of writing best practices through some reverse-engineering of a success story. Easy to spot and articulate when the success has been achieved, damn hard to really make it practical for future briefs. In essence it’s this simple truth: Be yourself and be [...]
Last week I bought The Gift: How the Creative Spirit Transforms the World at the Camden Arts Center. The title intrigues, the blurbs even more (“A masterpiece” Margaret Atwood; “Tiger Balm for tired minds” Sunday Times). Only thing that held me back was the fact that it’s 20 years old. And everything ‘creativity’ before the [...]
There seems to be a manliness trend going on in adland these days… First French Connection helps us discover the real man Then Dove airs their manly superbowl spot But by far the best manhood spot comes from good old Old Spice Who’s the man?!
Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things. Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting) Blu [...]
In case you missed it take a quick look so you can get what I’m talking about This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was [...]
Thanks Ben for telling me about this one: Disposable Memory Project View more documents from webponce. So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, [...]
We’re already used to celebrating “the internet” (mostly social media) on different mainstream media platforms, such as TV shows and massive print coverage as well. One lousy sub trend, which should be legally banned is mimicking ‘internet phenomenon’ in advertising. Like this atrocious rip off or the lame Mastercard idents for the Brits award which [...]
I actually don’t think I ever wrote about banners for the same reasons that I can count on 3 hands the number of times I ever clicked on one. But I couldn’t resist this one featured on Funny or Die most viewed videos page: I couldn’t figure out what brand/product/service lies behind it so I [...]
Don’t know why but I really like this Wilkinson take on Oedipus Complex There’s a game and goodies site as well.