Better ROI From YouTube Video Than Super Bowl Spot.
Are these two means of marketing comms comparable?
pic via
How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually 75 million - [...]
In the last couple of (working) days I’ve been reviewing cool digital carmakers digital campaigns (will post more in detail when I’m done). A couple of hours ago I came accross this new MINI viral and while usually I’m not using this blog for negative blogging on creative, this time I can’t help myself.
I [...]
A couple of days ago Steve Rubel wrote a rather provocative post about the myth of the E - word:
Engagement is, quite frankly, hot air. It’s indicative of a systemic
issue in the marketing community. We love to create buzzwords to
describe new marketing methods when the good ol’ outdated ones like
blunt interruption don’t quite work anymore.
The [...]
I’ve been looking for a specific TV commercial that was made a couple of years ago and found it on AdForum.com. To my great surprise watching the ad is restricted to (paid!!!) subscribers only. I thought that it might be exclusive to AdForum and did a little search only to find out another couple of [...]
