The rare white tiger, image via I’ve been thinking of this one for some time now and although I don’t have any robust conclusions, I thought I’d post my unstructured pondering and to ‘tag’ some much cleverer people to respond. Read some end-of-year reviews and analyses and you’ll quickly acknowledge the fact that “2006 was [...]
When Time magazine chose YOU as 2006 person of the year, it felt right (to me). It struck a cord with most of us and stirred a fertile debate around the blogosphere as well as over traditional media. It gave the social-technological-cultural revolution and the changes in balance of power of the past years the [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions. I gave them the [...]
Spotted this over at Scott’s blog. From next Monday through Dec. 31, P&G’s Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use. (Via NYT) This is the most brilliant piece of branded-utility I’ve [...]
Better ROI From YouTube Video Than Super Bowl Spot. Are these two means of marketing comms comparable? pic via How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually [...]
In the last couple of (working) days I’ve been reviewing cool digital carmakers digital campaigns (will post more in detail when I’m done). A couple of hours ago I came accross this new MINI viral and while usually I’m not using this blog for negative blogging on creative, this time I can’t help myself. I [...]
A couple of days ago Steve Rubel wrote a rather provocative post about the myth of the E – word: Engagement is, quite frankly, hot air. It’s indicative of a systemic issue in the marketing community. We love to create buzzwords to describe new marketing methods when the good ol’ outdated ones like blunt interruption [...]
I’ve been looking for a specific TV commercial that was made a couple of years ago and found it on AdForum.com. To my great surprise watching the ad is restricted to (paid!!!) subscribers only. I thought that it might be exclusive to AdForum and did a little search only to find out another couple of [...]