Category Archives: blogversations

I Pledge

I recently noticed that I don’t leave as many comments on blog posts I read as I used to and I think I’m not the only one as i can see the decline from the receiving end as well. There is just too much stuff going on hey? We scan and skim, we twit and [...]

Blog Action Day 2007

Calling all bloggers of the world to blog about the environment. One day. One topic. Brilliant idea
If anyone is short of ideas to blog about, drop me a line I might be able to help…
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Welcome to Plannersphere

He’s done it again…
Big Daddy Russell anticipated my previous post and just launched the plannersphere wiki.
It’s going to be….Disco!
planeersphere wiki 
Looking forward to great stuff and I hope it will be a really vibrant field for all of us to play - bloggers and non-bloggers alike.

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Tell me something I don’t know…

I’ve been tagged by mysterious Luc from the mysterious (yet excellent) mindblob….cheers mate, much appreciated.
Tagging is this meme/viral that going on for few weeks now where bloggers share 4 interesting personal stuff and then pass it on to 5 other bloggers. Cute in a geeky kind of way….
So…here’s my riff:
1. I was sleepwalking [...]

The End of Theory

I’ve been thinking about this for a while now. Take some ‘hot’ marketing/branding guru’s recent books like Blue Ocean Strategy , Purple Cow or ‘Zag‘, blend it with a genereous portion of ‘thought leadership’ bloggers like Hugh, Richard, or Armano and the conclusion you most likely arrived at is that we are getting closer and [...]

On Beauty and Aesthetics 2.0

I know that it’s like comparing apples and oranges but I’ve been thinking of this issue quite a while now and although I have more questions than answers I thought it would be nice to put my unstructured thoughts here and hope for an interesting input.
Although both completely open to all, and there’s virtually [...]

Just Do It?

Surprisingly enough, this affair, of which I learned about yesterday via BBC news has caught fairly little attention in the blogsphere. Nikey decided to turn it’s famous Hackney "Park Life" advertisement from 1997 featuring Sunday pub
league players being joined by four top Premiership players, into a whole line of merchandise that celebrates, as Nike’s spokesman [...]

Where Agency.com found the inspiration:

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Locus of control

Every now and then there is a blogversation around the issue of corporate blogging. It’s one of these topics that pop out every time a big company starts blogging or publicly oppose the idea, and then all gurus, evangelists and D-lister bloggers ranting about it. And every time the issue of control is at the [...]

False consensus effect

A very interesting conversation has started this week by Eric Kintz of HP who kindly reminded us that, to some extant, we (still) live in a bubble. He rightly observes that while the viral marketing community bustles and churns, fact of the matter is that 99% of all marketers are still in the ‘real world’. [...]

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