The Cadbury going fairtrade blog is going on for four months already. It was my very first project in my (not so) new job at HyperSocial and it makes me very proud and happy. Admittedly, it was a dream brief from the beginning: the biggest and most loved chocolate brand is going fairtrade – what [...]
While working on a few projects recently I couldn’t escape this conclusion: our perception of bloggers as influencers is, in many cases out of date (read: bloggers outreach is sooo 2006). Due to the millions of words written about blogs (by bloggers) the stickiness of Gladwell’s ‘law of the few’, and the success of some [...]
Probably both and neither. I’m talking of course about the most recent Twittersphere common mantra, i.e. is twitter killing blogging? Please allow me to make some random observations as well 1. Recent social-technological developments and trends prove time and again that we are suckers for dense, ambient, immediate communication. The instant the reply/feedback the better. [...]
Unless you’ve been on the moon last week (or 50ft under waiting for the end of the world) you must have read this thoughtful meditation from NYT magazine on Twitter, Facebook, ambient intimacy and so called awareness tools. It’s a good read, especially for people who don’t use these tools. The article tells the story [...]
I recently noticed that I don’t leave as many comments on blog posts I read as I used to and I think I’m not the only one as i can see the decline from the receiving end as well. There is just too much stuff going on hey? We scan and skim, we twit and [...]
Calling all bloggers of the world to blog about the environment. One day. One topic. Brilliant idea If anyone is short of ideas to blog about, drop me a line I might be able to help…
He’s done it again… Big Daddy Russell anticipated my previous post and just launched the plannersphere wiki. It’s going to be….Disco! planeersphere wiki Looking forward to great stuff and I hope it will be a really vibrant field for all of us to play – bloggers and non-bloggers alike.
I’ve been tagged by mysterious Luc from the mysterious (yet excellent) mindblob….cheers mate, much appreciated. Tagging is this meme/viral that going on for few weeks now where bloggers share 4 interesting personal stuff and then pass it on to 5 other bloggers. Cute in a geeky kind of way…. So…here’s my riff: 1. I was [...]
I’ve been thinking about this for a while now. Take some ‘hot’ marketing/branding guru’s recent books like Blue Ocean Strategy , Purple Cow or ‘Zag‘, blend it with a genereous portion of ‘thought leadership’ bloggers like Hugh, Richard, or Armano and the conclusion you most likely arrived at is that we are getting closer and [...]
I know that it’s like comparing apples and oranges but I’ve been thinking of this issue quite a while now and although I have more questions than answers I thought it would be nice to put my unstructured thoughts here and hope for an interesting input. Although both completely open to all, and there’s virtually [...]