Surprisingly enough, this affair, of which I learned about yesterday via BBC news has caught fairly little attention in the blogsphere. Nikey decided to turn it’s famous Hackney "Park Life" advertisement from 1997 featuring Sunday pub league players being joined by four top Premiership players, into a whole line of merchandise that celebrates, as Nike’s [...]
Every now and then there is a blogversation around the issue of corporate blogging. It’s one of these topics that pop out every time a big company starts blogging or publicly oppose the idea, and then all gurus, evangelists and D-lister bloggers ranting about it. And every time the issue of control is at the [...]
A very interesting conversation has started this week by Eric Kintz of HP who kindly reminded us that, to some extant, we (still) live in a bubble. He rightly observes that while the viral marketing community bustles and churns, fact of the matter is that 99% of all marketers are still in the ‘real world’. [...]