One day in the near future we will reach some sort of a tipping point with everything social. The new-platform frenzy of the last 5-8 years where almost every year we saw the explosion or a new social platform sometimes at the expense of an old one will slowly fade out. I might be wrong [...]
Thanks Ben for telling me about this one: Disposable Memory Project View more documents from webponce. So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, [...]
As some of you might remember recently I’ve became obsessed / fascinated / depressed with time. So perhaps that’s why I found this new sprint campaign (yup, those who ‘fired’ their annoying consumers – I really start to liking these guys!) for their new unlimited offer that starts at 7pm instead of 9pm the best [...]
Spotted this over at Scott’s blog. From next Monday through Dec. 31, P&G’s Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use. (Via NYT) This is the most brilliant piece of branded-utility I’ve [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
While I don’t have a Flickr account myself (well, I do have but didn’t find the time to upload my pics yet…) I am a big fan of it because for me, everything that is beautiful in life and web 2.0 (literaly) can be found there – community, creativity, sharing etc. Its all there. There’s [...]
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic. This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
In the last couple of (working) days I’ve been reviewing cool digital carmakers digital campaigns (will post more in detail when I’m done). A couple of hours ago I came accross this new MINI viral and while usually I’m not using this blog for negative blogging on creative, this time I can’t help myself. I [...]
A couple of days ago Steve Rubel wrote a rather provocative post about the myth of the E – word: Engagement is, quite frankly, hot air. It’s indicative of a systemic issue in the marketing community. We love to create buzzwords to describe new marketing methods when the good ol’ outdated ones like blunt interruption [...]
After nerve-racking pitch and gruelling couple of months of work, Hugo Urban Rules, the branded content campaign created by Hubbub is finally kick-starting, so first huge kudos for Anna and all the girls and boys at hubbub for really amazing work. The campaign encourages young and talented rappers and urban acts to submit a demo [...]