This was an idea that just waited there (for too long) for one of the car manufacturers to bring to life and Fiat realised the opportunity and took the market lead. Kudos to you! (note: I have no idea what are the carbon credentials of the Fiat – I guess they are pretty average) Eco-Drive [...]
I just read an interesting article in the NYT about the “hard times lipstick phenomena”. When the economy is shaky (following 9/11 is case in point) sales increases as women boost their mood with inexpensive lipstick purchases (instead of 500$ shoes). In this way, lipstick purchases are a way to gauge the economy. It makes [...]
As some of you kindly reminded me, it’s about time to write another Facebook applications trends report. While the first report looked at the 100 most popular apps according to number of installs, this time I wanted to focus the analysis on active users. Thanks again for the extremely useful Adonomics for the data that [...]
I don’t watch TV often but I recently noticed what I can only hope to be a growing trend inmarketing where brands develop useful online applications or services which simply have built in ‘advertising’ in them. once upon a time there was the ‘big advertising idea’ which was then ‘extended’ digitally in the form of [...]
Spotted this over at Scott’s blog. From next Monday through Dec. 31, P&G’s Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use. (Via NYT) This is the most brilliant piece of branded-utility I’ve [...]