Couple of months ago two clothing/fashion brands wanted you to look at their new collection. And they both doing it in a very interesting way. One was very innovative but complex, the other was no new-news but very simple and slick. I thought it’s be nice to compare their performance, mainly from a social media [...]
Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things. Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting) Blu [...]
In case you missed it take a quick look so you can get what I’m talking about This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder: The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to [...]
Don’t know what about you but I can get fairly irritated at the odd tube station that doesn’t have the next train display – I don’t mind waiting, it’s part of life, I just hate not knowing how long I have to wait… I’m therefore a sucker for everything that makes your ‘dead time’ moments [...]
Tomorrow at 8.30pm local time marks Earth Hour and there is a lot going on. Climate change awareness (and action) is in a weird state at the moment. On the one hand, the financial climate seems to grab all headlines and public attention – when the financial system collapses, there is no time for treehuggers [...]
As I drove my wife and baby daughter this early morning to Heathrow airport (using the awesomesque Streetcar) I was depressingly lamenting how fairly weak and quite is the civil protest against the third runway at Heathrow. I was searching online for a growing grassroots movements and the only thing I’ve found was fragmented activity [...]
This was an idea that just waited there (for too long) for one of the car manufacturers to bring to life and Fiat realised the opportunity and took the market lead. Kudos to you! (note: I have no idea what are the carbon credentials of the Fiat – I guess they are pretty average) Eco-Drive [...]
One of the loveliest trends that came with the revolution in social media and it’s implications for modern marketing is what you an call the emergence of hippy-marketing. I’m not talking about new business opportunities for modern tree huggers and ethically conscious consumers but rather about the fact that as the shift in balance of [...]