Just about 6 months ago, I’ve invited marketing professionals to a blogo-round-table to discuss the challenges in marketing the story of global warming and climate change. There are some compelling contributions there and today Seth GODin who was the first to send me his riff has just raised the issue again, asking How many bloggers [...]
1. This coming Saturday, 28th October is the international Make a Difference Day. UK check out here.US Check out here. 2. Next Saturday 4th of November International Day of Climate Change Action UK check it here and here and if you haven’t done it yet, commit to save your 20% here
The Enegy Saving Trust ‘commit’ campaign is now live! We’ve been working on this for quite a while now and all are very excited and hoping see it evolving to be the fastest growing energy-efficiency movement in the UK. The commit microsite is based on the premise that when we make a resolution and a [...]
Ever since I started working on the EST account I like to think about our (humanity, that is) ability to tackle this huge complex problem (Climate Change) in terms of Gladwell’s Tipping Point theory. At some point in the future, I believe, we will have internalised what is at stake here, and energy efficiency and [...]
About a month ago, I invited marketing professionals to think about communicating climate change. Some dozen responded to the challenge, among them Seth Godin who suggested to change the ‘positive’ terminology of Global Warming (global is good, warming is nice…) to a more negative and alarming such as ‘Atmosphere Cancer’ or ‘Pollution Death’. Yesterday, the [...]
If one mobile phone charger per household is left on standby, the energy wasted is enough to provide the electricity needs of 66,000 homes for one year. More figures here: Download energy_saving_research.pdf pic courtesy of rickabbo