one of the great and at the same time most frustrating things in working in digital is that every once in a while you come across some brilliant idea that is completely ‘grassroots’ (or user generated as they say in webland), an idea that brands, in this age of experience and participative marketing, would die [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
While I don’t have a Flickr account myself (well, I do have but didn’t find the time to upload my pics yet…) I am a big fan of it because for me, everything that is beautiful in life and web 2.0 (literaly) can be found there – community, creativity, sharing etc. Its all there. There’s [...]
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic. This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
There are way too many bad virals but this one actually works great and is quite fun (I’m still pissing myself from Gav’s film – see end of post). Air France are pushing their flights to India and they set up a microsite that allows you to create your own short Bollywood film. You can [...]
What do you do if you keep reading about all the buzz around Second Life and WOW and the rest of the fastest growing virtual worlds, you’re curious but you really don’t have a clue about this stuff? What do you do if you’re serious traveler, been to almost every corner of the world and [...]
Call it mass participation, costumer-made or consumer generated, the trend is growing fast. Recently, brands like Coors Light, Mercedes Benz and Mazda (to name but a few, you can read a broader review of this trend here) invited customers to co-create their advertising campaign. I have a strong feeling that this revolutionary trend is about [...]