There’s a lot of plannery chatter on agile planning and how brands should be more reactive, take part of the conversation etc so I won’t add to that. I just want to share a quick timeline observation on the fascinating evolution of brands comms and their responses to the live (social) web.
2008 Tiger walks on [...]
I’ve been thinking quite a lot lately about life in/with the cloud. That near future where every piece of content (music, video, books etc) will be accessible in real-time, at all locations, on all platforms. Or something like that.
Now there’s been some interesting writings about our changing notions of ownership. Increasingly, some predict, [...]
What’s the first thing that comes to your mind when you think of the word LIKE?
Until very recently, LIKE, for me, was the lukewarm, shy cousin of LOVE.
“I like you” was merely a regulator, a milestone on the path to saying “I love you”. Of course it also means to favour something (not [...]
Couple of months ago two clothing/fashion brands wanted you to look at their new collection. And they both doing it in a very interesting way. One was very innovative but complex, the other was no new-news but very simple and slick.
I thought it’s be nice to compare their performance, mainly from a social media [...]
Last weekend i decided to switch off. I needed a break from the world of stuff and so exercised my Jewishness and went offline cold turkey for the Sabbath (From Friday eve to Monday morning).
Apart from the much needed break and the (leaned) ability to not be (self) distracted one thing I found really [...]
Here is something I never thought I (or anyone else) would ever say…
[if you want to skip the words and just join the group]
So Constantine films decided to join the hall of fame of media dinosaurs who simply don’t get contemporary culture and brutally savage the wonderful showcase of recombinant culture that are the hundreds [...]
Earlier today I watched this video on John’s blog and I have to say it made me want to poke my eye with a new-media fork (You know I’m your #1 fan John, right? and the content of the post is great as usual…).
The last advertising agency on earth my ass.
Sorry ya’ all but [...]
Yes, I know, I’m falling to the banal plannery / marketing gurus trap of writing best practices through some reverse-engineering of a success story. Easy to spot and articulate when the success has been achieved, damn hard to really make it practical for future briefs. In essence it’s this simple truth:
Be yourself and be great, [...]
Last week I bought The Gift: How the Creative Spirit Transforms the World at the Camden Arts Center. The title intrigues, the blurbs even more (”A masterpiece” Margaret Atwood; “Tiger Balm for tired minds” Sunday Times). Only thing that held me back was the fact that it’s 20 years old. And everything ‘creativity’ before the [...]
Gayniggers from Outer Space
I can’t believe me I haven’t heard about this one until today. This politically incorrect masterpiece is nothing short of genius!
You can watch the whole thing here
Thanks @iditf
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