It’s this time of the year… New year’s trends lists are the currency of the moment, and every blogger and his sister compile a knowledgeable trends list for 2010. The world doesn’t really need another one from me. So instead I’d like to talk about one trend which we should try to avoid in the [...]
Just in case this piece of sheer genius didn’t make it to your stream yet… Tokujin Yoshioka: Maison Hermès window display This one goes straight to “damn i with i’d think about it” + “inspiration” lists Enjoy
I’ve been meaning to write this post forever now but never found the time – it seems like a good follow up to my recent post about big statements in today’s marketing world. You are all surely familiar by now with John’s really awesome idea of Fireworks (advertising) vs. Bonfires (social marketing) – it has [...]
I’m increasingly getting worried (and bored) about the rise and rise of new marketing truisms, especially in the context of the social web. There seems to be to many (or too little?) ‘It’s all about X’, with X being the marketing buzz word of the moment: social ideas, experience, marketing, engagement, conversation, twitter, bonfires etc… [...]
I’ve been fascinated for a while now by a not so new social behaviour which I believe Faris will agree with the wanky term status-affirming-Phatic-group-interactions-meme. It appears in different contexts but facebook is where i spotted it most. Following EVERY post on a branded fan page (or any other social platform), dozens of people will [...]
Last Saturday at Lovebox something stroke me as odd and fascinating: every other person among the 30,000 people who were there sported Ray-Ban Wayfarer. Seriously I can’t remember the last time I observed spread of an outfit on such scale. And it’s not just in Lovebox of course. Started couple of years ago, Wayfarer made [...]
The latest Smirnoff ad campaign is all about being there, unforgettable moments etc. “I can’t believe I was there” you hear someone says in one, “this was crazy and I was there” someone says in another. They are actually really nice and enjoyable to watch. I was looking for the one that is aired on [...]
Thanks Ben for telling me about this one: Disposable Memory Project View more documents from webponce. So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, [...]
Last week, me in a lame attempt at an industry gag… Meanwhile in Stockholm…