Award entries videos are something to be cautious about as they naturally tells you a certain story (of success) and I’m not sure how many people will give their friends mobile number away. BUT this is still a very clever idea that should be further explored.
I’m late to the party but this one is just plain nice and good: They’ve done some modern subservient chicken there, and yes, I did write ‘shags’ in there (as well as loves and hugs). Go on, you know you want to watch it 5.5 million views and counting.
One day in the near future we will reach some sort of a tipping point with everything social. The new-platform frenzy of the last 5-8 years where almost every year we saw the explosion or a new social platform sometimes at the expense of an old one will slowly fade out. I might be wrong [...]
There’s a piece in today’s campaign that asks the question “should social media be handled in-house or outsourced to agencies” which I’ve been interviewed for and as it usually happens with these cases people are looking for conclusive black n’ white answers where there’s none so I just wanted to expand on a very narrow [...]
Similarly to other big interweb hits the old spice shenanigan brought upon us another wave of stupidity or as I called it previously the false causality bias. People using success stories to prove the effectiveness of the channel as if only by ‘doing’ the digital/social you will generate buzz etc. Following the old spice hugely [...]
I must quote the super clever Andy here, as this half baked thought “is going to have that awkward ‘haven’t blogged in a while’ feel about it. A bit like a one-night stand after 3 months celibacy”. (Genius steals etc) Don’t know if you feel or experience the same and I’d be surprised if people [...]
There’s a lot of plannery chatter on agile planning and how brands should be more reactive, take part of the conversation etc so I won’t add to that. I just want to share a quick timeline observation on the fascinating evolution of brands comms and their responses to the live (social) web. 2008 Tiger walks [...]
I’ve been thinking quite a lot lately about life in/with the cloud. That near future where every piece of content (music, video, books etc) will be accessible in real-time, at all locations, on all platforms. Or something like that. Now there’s been some interesting writings about our changing notions of ownership. Increasingly, some predict, people [...]
What’s the first thing that comes to your mind when you think of the word LIKE? Until very recently, LIKE, for me, was the lukewarm, shy cousin of LOVE. “I like you” was merely a regulator, a milestone on the path to saying “I love you”. Of course it also means to favour something (not [...]
Couple of months ago two clothing/fashion brands wanted you to look at their new collection. And they both doing it in a very interesting way. One was very innovative but complex, the other was no new-news but very simple and slick. I thought it’s be nice to compare their performance, mainly from a social media [...]