The Orange I am everyone campaign is up and running (TV, outdoor, print) and we just launched I am Jont.
We teamed up with Jont, a charismatic, brutally optimistic unsigned singer songwriter to take Unlit, his and Dave’s heartwarming, life-affirming initiative of intimate house gigs on the road in the UK this summer. Orange [...]
In the past 2 weeks I’ve had this weird feeling of deja-vu from reading bloggers and twitterers getting all excited about brands that ‘listen to the conversation’ (especially the Twittersphere), replying immediately to people’s rants and solving customer service issues.
Sounds perfect, you say, why are you spoiling the party?
Well, let me take you couple [...]
The balloon race is over, so it’s a good time to introduce to you a new community project we just launched for Orange on Last.FM, probably my favourite social web platform.
A bit of a background:
Live music scene is in the middle of a boom period with a higher than ever number of sold-out gigs [...]
It seems like the streaming live video from your mobile to the web is getting momentum is going to be the next big thing in user generated content. The opportunities here are endless. I’m less enthuse about lifestreaming but much more about worldstreaming.
Do you remember life without Youtube? Thats what I think we will [...]
In the world of internet debate, there’s one tactic so fearsome, so deadly, only the masters of online commenting dare wield it….
Via Violet
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The almighty geeks of Poke just released over 30,000 balloons across the internet and it looks absolutely amazing. It’s unlike anything you’ve seen before.
The Race is On!
[I have a feeling that no one's gonna work here this week...we're all gonna kick some ass]
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Is it just me or every other page on The Internets now has that ‘Share This” functionality? I was looking for something in online dictionary and there it was, the new hygiene functionality:
I really didn’t know what to do first shall i digg it or post it on facebook?
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Andy just launched a brilliant little project called I Feel London. It’s a sweet little google maps based platform that invites you to explore (and share!) what people are up to in London when they are in a certain mood.
Mood-based geo-tagging is border genius. Think about it for a second and you’ll realise [...]
“Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn’t going—so far as I can tell—but it’s changing. I’m not thinking the way I used to think. I can feel it most strongly when I’m [...]
I’ve been doing some research recently into brands presence/activities on social media platforms and while I’m hoping to write something more structured in the near future, I wanted to share some early thoughts (it as a public note to self as much as it is, hopefully, a conversation starter).
On and all marketing activities [...]
