Last weekend i decided to switch off. I needed a break from the world of stuff and so exercised my Jewishness and went offline cold turkey for the Sabbath (From Friday eve to Monday morning). Apart from the much needed break and the (leaned) ability to not be (self) distracted one thing I found really [...]
Here is something I never thought I (or anyone else) would ever say… [if you want to skip the words and just join the group] So Constantine films decided to join the hall of fame of media dinosaurs who simply don’t get contemporary culture and brutally savage the wonderful showcase of recombinant culture that are [...]
Shit I wanted it to be just seven but another one just entered the door before I got to publish the post… Here it goes, eight sins of nu-marketing (bloggers/gurus/evangelists etc.), which, BTW, guilty as charged, I too, have committed some of these sins at some point in the past. 1. Sensationalism. “The death of [...]
I’m loving this very much Auto Smiley – Computer vision smiley generator from Theo Watson on Vimeo. via the awesomely newly found F.A.T
Earlier today I watched this video on John’s blog and I have to say it made me want to poke my eye with a new-media fork (You know I’m your #1 fan John, right? and the content of the post is great as usual…). The last advertising agency on earth my ass. Sorry ya’ all [...]
Last week I bought The Gift: How the Creative Spirit Transforms the World at the Camden Arts Center. The title intrigues, the blurbs even more (“A masterpiece” Margaret Atwood; “Tiger Balm for tired minds” Sunday Times). Only thing that held me back was the fact that it’s 20 years old. And everything ‘creativity’ before the [...]
Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things. Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting) Blu [...]
In case you missed it take a quick look so you can get what I’m talking about This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was [...]
The following is a guest blog post from the one and only Andy Whitlock. Thanks mate! I recently came across a lovely term coined by writer Henry James ; a principle he called the ‘balloon of experience’. The thought, summed up by author John Guare is that “an audience will go anywhere with you, as [...]