Quick note:
In this post I basically compare two types of marketing that are non comparable.
It still makes an interesting read though
When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ’standing ovation’ mode. Such awesome, admirable, bold, [...]
Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things.
Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting)
Blu Dot [...]
In case you missed it take a quick look so you can get what I’m talking about
This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was on [...]
The following is a guest blog post from the one and only Andy Whitlock. Thanks mate!
I recently came across a lovely term coined by writer Henry James ; a principle he called the ‘balloon of experience’. The thought, summed up by author John Guare is that “an audience will go anywhere with you, as [...]
Recently I found myself thinking about the noisy minority of early adopters and their (not always) latent snobbery and cult or new news. What really makes me tick these days are big brands that get it. It so easy to ‘get it’ when you’re small, young business/brand but somehow the bigger you are the harder [...]
This is NOT a ‘trends in digital’ kind of post. It’s just a quick observation on the state of the industry.
So what can we expect from 2010?
Not much I’m afraid. It seems like 2009 was the year that the industry really started to contract (it started before, of course, but became much more [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder:
The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to us. [...]
This is just me. OK?
For all categories- in no particular order
Best albums of the year
1. The phenomenal handclap band - S/T
2. Fontän - Winterhwila
3. Rone - Spanish breakfast
4. JJ - JJ no 2
5. The XX -S/T
6. Jana Hunter - There’s no home
7. Memory Tapes - Seek Magic
8. Fat Freddy’s Drop - Dr. Boondigga [...]
Don’t know what about you but I can get fairly irritated at the odd tube station that doesn’t have the next train display - I don’t mind waiting, it’s part of life, I just hate not knowing how long I have to wait… I’m therefore a sucker for everything that makes your ‘dead time’ moments [...]
I’m loving the work of Christine and Justin, a couple from New York that run this ongoing online gallery / project .
“Each painting shows one thing we want, and sells for the price of the real item. So you can buy A Slice of Pepperoni for $3.00 or Dinner at Nobu for $152.00. When [...]
