I’ve been meaning to write this post forever now but never found the time – it seems like a good follow up to my recent post about big statements in today’s marketing world. You are all surely familiar by now with John’s really awesome idea of Fireworks (advertising) vs. Bonfires (social marketing) – it has [...]
I’m increasingly getting worried (and bored) about the rise and rise of new marketing truisms, especially in the context of the social web. There seems to be to many (or too little?) ‘It’s all about X’, with X being the marketing buzz word of the moment: social ideas, experience, marketing, engagement, conversation, twitter, bonfires etc… [...]
Peeew what a day…Today we launched what I want to believe is the first ever digital pop up shop(s) to give away the limited edition Giles Deacon scarf he designed for the bunny. It went completely nuts (Actually, the shop just popped up at www.handbag.com…so it’s still going) You can read all about it here [...]
As an ongoing celebration of Cadbury Dairy Milk becoming officially fairtrade we decided to do celebrate fairtrade fashion. We bought the 8 coolest fairtrade T-shirt we cold find, got the lovely people at Bournville to model them for us and now all you need to do is tell us which one you like best for [...]
Today’s morning I stumbled upon this talented beatboy: Dub FX ‘Love Someone’ from Ben Dowden on Vimeo. Then later Tom introduced me to this lovely tree-sampler: Diego Stocco – Music From A Tree from Diego Stocco on Vimeo. Which for some reason made me play this beautiful album I didn’t play for some good six [...]
The latest Smirnoff ad campaign is all about being there, unforgettable moments etc. “I can’t believe I was there” you hear someone says in one, “this was crazy and I was there” someone says in another. They are actually really nice and enjoyable to watch. I was looking for the one that is aired on [...]
Thanks Ben for telling me about this one: Disposable Memory Project View more documents from webponce. So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, [...]
Last week, me in a lame attempt at an industry gag… Meanwhile in Stockholm…
Super lovely alphabet from Paul Thurlby via the always awesome Charlie