Shit I wanted it to be just seven but another one just entered the door before I got to publish the post… Here it goes, eight sins of nu-marketing (bloggers/gurus/evangelists etc.), which, BTW, guilty as charged, I too, have committed some of these sins at some point in the past. 1. Sensationalism. “The death of [...]
Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
In case you missed it take a quick look so you can get what I’m talking about This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions. I gave them the [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
Better ROI From YouTube Video Than Super Bowl Spot. Are these two means of marketing comms comparable? pic via How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually [...]
In the near future the landscape of media and entertainment is about to change quite dramatically. As consumers, we will have greater control. We will increasingly determine our own use of media in a much more complete fashion, including decisions like when we will accept marketing messages and when we won’t. For example, we will [...]