I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
Better ROI From YouTube Video Than Super Bowl Spot.
Are these two means of marketing comms comparable?
pic via
How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually 75 million - [...]
In the near future the landscape
of media and entertainment is about to change quite dramatically. As consumers, we will have greater
control. We will increasingly determine our own use of media in a much more
complete fashion, including decisions like when we will accept marketing messages and
when we won’t.
For example, we will soon have
the choice of either [...]
