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Category Archives: hypersocial

Fairtrade Chic - fancy 8 boootiful Ts?

As an ongoing celebration of Cadbury Dairy Milk becoming officially fairtrade we decided to do celebrate fairtrade fashion. We bought the 8 coolest fairtrade T-shirt we cold find, got the lovely people at Bournville to model them for us and now all you need to do is tell us which one you like best for [...]

Posted 14 August 2009 † asi § digital § random ‡ Comments (1)

Why I’m proud of cadbury fairtrade blog

The Cadbury going fairtrade blog is going on for four months already. It was my very first project in my (not so) new job at HyperSocial and it makes me very proud and happy. Admittedly, it was a dream brief from the beginning: the biggest and most loved chocolate brand is going fairtrade - what [...]

Posted 14 July 2009 † asi § blogversations § culture § digital ‡ Comments (2)

The holy grail or the greatest ever spam machine in the making?

via
One of the most sacred truism of social media is that it is no place for direct marketing and salesy messages. Yet recent developments and observations seems to suggest that this might become just another cliche’ as companies are experimenting with social platforms as sales and promotions and even a new breed of direct marketing, [...]

Posted 07 July 2009 † asi § digital § marketing 2.0 § online marketing § web 2.0 ‡ Comments (1)

Can the fairtrade movement go mainstream?

Yesterday Cadbury announced that Cadbury Dairy Milk, UK’s best-selling chocolate bar is set to become Fairtrade certified towards the end of summer. When the bars go on sale the value of Fairtrade chocolate sales in the UK will leap from £45m to £225m. Cadbury’s commitment to buy 10,000 tonnes of cocoa under Fairtrade terms will [...]

Posted 05 March 2009 † asi § ‡ Comments (0)

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