I must quote the super clever Andy here, as this half baked thought “is going to have that awkward ‘haven’t blogged in a while’ feel about it. A bit like a one-night stand after 3 months celibacy”. (Genius steals etc) Don’t know if you feel or experience the same and I’d be surprised if people [...]
What’s the first thing that comes to your mind when you think of the word LIKE? Until very recently, LIKE, for me, was the lukewarm, shy cousin of LOVE. “I like you” was merely a regulator, a milestone on the path to saying “I love you”. Of course it also means to favour something (not [...]
Couple of months ago two clothing/fashion brands wanted you to look at their new collection. And they both doing it in a very interesting way. One was very innovative but complex, the other was no new-news but very simple and slick. I thought it’s be nice to compare their performance, mainly from a social media [...]
Shit I wanted it to be just seven but another one just entered the door before I got to publish the post… Here it goes, eight sins of nu-marketing (bloggers/gurus/evangelists etc.), which, BTW, guilty as charged, I too, have committed some of these sins at some point in the past. 1. Sensationalism. “The death of [...]
Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
…but this groovy song kicked me right there. Don’t ask.
Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things. Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting) Blu [...]
In case you missed it take a quick look so you can get what I’m talking about This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was [...]
Recently I found myself thinking about the noisy minority of early adopters and their (not always) latent snobbery and cult or new news. What really makes me tick these days are big brands that get it. It so easy to ‘get it’ when you’re small, young business/brand but somehow the bigger you are the harder [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder: The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to [...]