Yes, I know, I’m falling to the banal plannery / marketing gurus trap of writing best practices through some reverse-engineering of a success story. Easy to spot and articulate when the success has been achieved, damn hard to really make it practical for future briefs. In essence it’s this simple truth: Be yourself and be [...]
who said that websites can’t make you cry? KideoPlayer, the new digitoy from Tom of Poke NY just made both my digital strategist self and my daddy self cry with delight. It’s a super-easy, interactive, fun and safe way for parents and babies/toddlers to “channel surf” YouTube together and find fantastic content. For now, it’s [...]
Not that there was anything wrong with the previous one as far as I’m concerned but The Unchained Guide just relaunched with even better looking website. It is packed with independent goodness and new features including the fantastic unchain heros. What I mostly like about this website is their refreshing take on independent shops. When [...]
We’ve been together for almost 7 years which means you are now 140 years old (It is a common belief that 1 human year is equal to 20 handset years). And in all these years we spent together, you never once disappointed me. You were always there – basic, solid, bold, rough, resilient and, extremely [...]
Emotional typography. The combination of music and written words to create a compelling story. This lovely typo-video is part of a new campaign to empower adolescent girls in the developing world, “Because when adolescent girls in the developing world have a chance, they can be the most powerful force of change for themselves, their families, [...]
On the 1st May Cookie (The man, the tach, the painfully talented illustrator) & his mate Paul plan to take their first step from dusty northern Mexico, over the border into the United States, they’ll keep on marching until they finally walk across the border 3,000 miles further north into Canada. To make it a [...]
I’ve heard it first couple of weeks ago in a talk with Charles Leadbetter for the launch of his new book. And it’s one of this things that resonate so powerfully with what we experience in the sphere that it immediately been adopted as the mantra of the day. Last week Channel 4 proved to [...]
I’m working on a challenging pitch at the moment and so been looking at what interesting luxury brands are doing online. I just found this whimsical and enigmatic video for Prada, done by James Jean. Interestingness if you come across something worth looking at please leave the link at the comments. Cheers.
I just finished reading A Pale View of Hills and with that all (6) of Kazuo Ishiguro’s books (no, I didn’t read them all at once…). I just really admire this brilliant storyteller, one of my favourite authors of all times. His books, arresting journeys into people’s minds and hearts are of the highest quality [...]
Let’s assume you wanted to foster a sustainable and vibrant community over time, and you wanted to be publicly accountable to that goal along the way. What would you do? The city of Port Phillip, Victoria, Australia, came up with 13 indicators of what they believed to be a sustainable community – not merely in [...]