The interweb is flooded with some absolutely amazing conference presentation videos, I’m starting to believe that the only reasons for you to pay some good money and go to a conference today is for the sake of personal contact, the social gathering and networking (Gd, how i hate this word) which are as valuable as [...]
Uri is a marketing strategy consultant at Brandinstinct and one of my mentors for a long time now (you might remember his immortal 12 sins of marketing gurus post - read it again, it’s as relevant as ever).
He recently gave a talk on the future of branding. His presentation is clear, concise and refreshing [...]
Thank you herdmister for starting this discussion I’ve been thinking about for a while now.
There seem to be almost obsessive fixation with the idea of influence in the brave new world 2.0.
If only we will out-reach to the right influencers they will help us take our product/service/brand to the masses. But influence is [...]
One of the loveliest trends that came with the revolution in social media and it’s implications for modern marketing is what you an call the emergence of hippy-marketing.
I’m not talking about new business opportunities for modern tree huggers and ethically conscious consumers but rather about the fact that as the shift in balance of [...]
The balloon race is over, so it’s a good time to introduce to you a new community project we just launched for Orange on Last.FM, probably my favourite social web platform.
A bit of a background:
Live music scene is in the middle of a boom period with a higher than ever number of sold-out gigs [...]
I’ve been doing some research recently into brands presence/activities on social media platforms and while I’m hoping to write something more structured in the near future, I wanted to share some early thoughts (it as a public note to self as much as it is, hopefully, a conversation starter).
On and all marketing activities [...]
Fantastic use of 3D flash in this luvly Eco Zoo project from McCann Erickson Japan. Lovely design, ffunky mouse control and irresistible folding books.
Too bad there are only few animals - I hope they’ll populate it with loads more as it can be used as highly engaging educational tool.
Really enchanting.
Share [...]
The second age of conversation has kicked off with 275 contributers!
Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley [...]
As some of you kindly reminded me, it’s about time to write another Facebook applications trends report. While the first report looked at the 100 most popular apps according to number of installs, this time I wanted to focus the analysis on active users. Thanks again for the extremely useful Adonomics for the data that [...]
I’ve been following this Fujifilm facebook campaign (Fujifilm FinePix Z10fd is an entry point digital camera aimed at a youth audience) for a while now and while I think that it missed some edge (it was just a bit too obvious) it’s still a good example for a short termed campaign with extensions in and [...]
