Couple of months ago two clothing/fashion brands wanted you to look at their new collection. And they both doing it in a very interesting way. One was very innovative but complex, the other was no new-news but very simple and slick. I thought it’s be nice to compare their performance, mainly from a social media [...]
Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
Gayniggers from Outer Space I can’t believe me I haven’t heard about this one until today. This politically incorrect masterpiece is nothing short of genius! You can watch the whole thing here Thanks @iditf
In case you missed it take a quick look so you can get what I’m talking about This piece that got all marketing twitteratis drooling left me with half a smile half a ‘meh’. It’s an idea I bet has been on the minds of half the creative dudes in the world. It definitely was [...]
Recently I found myself thinking about the noisy minority of early adopters and their (not always) latent snobbery and cult or new news. What really makes me tick these days are big brands that get it. It so easy to ‘get it’ when you’re small, young business/brand but somehow the bigger you are the harder [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder: The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to [...]
So streams are the new darling. So says Twitter. There is something very seductive in the evolution of streams as well as the evolution of the discourse around streams. It’s fallacy is the usual early-adopters twitter-centric outlook that tends to categorically ditch the old world and embrace the new but if you read through the [...]
It’s this time of the year… New year’s trends lists are the currency of the moment, and every blogger and his sister compile a knowledgeable trends list for 2010. The world doesn’t really need another one from me. So instead I’d like to talk about one trend which we should try to avoid in the [...]
I’ve been meaning to write this post forever now but never found the time – it seems like a good follow up to my recent post about big statements in today’s marketing world. You are all surely familiar by now with John’s really awesome idea of Fireworks (advertising) vs. Bonfires (social marketing) – it has [...]
I’m increasingly getting worried (and bored) about the rise and rise of new marketing truisms, especially in the context of the social web. There seems to be to many (or too little?) ‘It’s all about X’, with X being the marketing buzz word of the moment: social ideas, experience, marketing, engagement, conversation, twitter, bonfires etc… [...]