For the Nokia Music project we are launching this week (will tell you more later) we got ourselves shiny 5800 Comes with Music edition. It’s a fantastic device but what I most liked about it was the guitar plectrum attached to the string that comes with the handset. Nice simple touch. Everything communicates and the [...]
Last Saturday at Lovebox something stroke me as odd and fascinating: every other person among the 30,000 people who were there sported Ray-Ban Wayfarer. Seriously I can’t remember the last time I observed spread of an outfit on such scale. And it’s not just in Lovebox of course. Started couple of years ago, Wayfarer made [...]
Thanks Ben for telling me about this one: Disposable Memory Project View more documents from webponce. So much to learn from…(le sigh) yes yes, another project that was done just for love and passion with no brief, no target audience etc. I sometimes wish I didn’t have that “I wish i have done that” feelings, [...]
Last week, me in a lame attempt at an industry gag… Meanwhile in Stockholm…
via One of the most sacred truism of social media is that it is no place for direct marketing and salesy messages. Yet recent developments and observations seems to suggest that this might become just another cliche’ as companies are experimenting with social platforms as sales and promotions and even a new breed of direct [...]
The interweb is flooded with some absolutely amazing conference presentation videos, I’m starting to believe that the only reasons for you to pay some good money and go to a conference today is for the sake of personal contact, the social gathering and networking (Gd, how i hate this word) which are as valuable as [...]
Uri is a marketing strategy consultant at Brandinstinct and one of my mentors for a long time now (you might remember his immortal 12 sins of marketing gurus post – read it again, it’s as relevant as ever). He recently gave a talk on the future of branding. His presentation is clear, concise and refreshing [...]
Thank you herdmister for starting this discussion I’ve been thinking about for a while now. There seem to be almost obsessive fixation with the idea of influence in the brave new world 2.0. If only we will out-reach to the right influencers they will help us take our product/service/brand to the masses. But influence is [...]
One of the loveliest trends that came with the revolution in social media and it’s implications for modern marketing is what you an call the emergence of hippy-marketing. I’m not talking about new business opportunities for modern tree huggers and ethically conscious consumers but rather about the fact that as the shift in balance of [...]
The balloon race is over, so it’s a good time to introduce to you a new community project we just launched for Orange on Last.FM, probably my favourite social web platform. A bit of a background: Live music scene is in the middle of a boom period with a higher than ever number of sold-out [...]