I’ve been doing some research recently into brands presence/activities on social media platforms and while I’m hoping to write something more structured in the near future, I wanted to share some early thoughts (it as a public note to self as much as it is, hopefully, a conversation starter). On and all marketing activities on [...]
Fantastic use of 3D flash in this luvly Eco Zoo project from McCann Erickson Japan. Lovely design, ffunky mouse control and irresistible folding books. Too bad there are only few animals – I hope they’ll populate it with loads more as it can be used as highly engaging educational tool. Really enchanting.
The second age of conversation has kicked off with 275 contributers! Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, [...]
As some of you kindly reminded me, it’s about time to write another Facebook applications trends report. While the first report looked at the 100 most popular apps according to number of installs, this time I wanted to focus the analysis on active users. Thanks again for the extremely useful Adonomics for the data that [...]
I’ve been following this Fujifilm facebook campaign (Fujifilm FinePix Z10fd is an entry point digital camera aimed at a youth audience) for a while now and while I think that it missed some edge (it was just a bit too obvious) it’s still a good example for a short termed campaign with extensions in and [...]
I couldn’t say it better than Iain and Richard but I want to add few random thoughts on the current neurotic herd-like rush of brands and marketers to get a presence on facebook. It feels like a deja-vu from the past years, first myspace then second life – like flies to honey – I guess [...]
While some people like it, I’m really ambivalent towards this new street advertising service – a high pressure cleaning machines to “wash” brands, logos and ads onto dirty pavements. While, yes, it’s rather cute as an idea, environmentally friendly and million times better than the regular ‘guerilla’ crap you see on the streets, I still [...]
“the planner’s ultimate job is to ensure that the work works” Richard just wrote an interesting post which I believe will stir some debate(s) all over plannersphere: The moment that we lose sight of our basic role to ensure effectiveness is the moment we concede that planners have no separate and defined role within the [...]
yea baby…blog it to me baby….blog it to me real hard…. text me animal….text all over my face…..hmm..hmm… now link to me baby…c’mmon trackback…that’s it…ping me right there…oooh…ping me hard yeaaa…you’re going up technorati baby….you’re a real scoble baby…now blog me hard again Is that what CK had in mind????? The new fragrance from Calvin [...]
The rare white tiger, image via I’ve been thinking of this one for some time now and although I don’t have any robust conclusions, I thought I’d post my unstructured pondering and to ‘tag’ some much cleverer people to respond. Read some end-of-year reviews and analyses and you’ll quickly acknowledge the fact that “2006 was [...]